She’s one of L’Oreal’s biggest ambassadors, last year launching her own make-up range, while remaining the face of its hair care range.
And Cheryl’s relationship with the French cosmetics company looks set to be just as strong in 2018 as she smoulders in the brand’s latest Elvive campaign, which marks the first time the beauty has been spotted since posing for a selfie backstage at the shoot in November.
Shot by Rankin, the former Girls Aloud star runs her fingers through her lustrous mane as she celebrates the franchise alongside the likes of model Neelam Gill, singer Dougie Poynter and YouTube star Emily Canham.
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Hair she is! Cheryl wows in L’Oreal’s latest hair campaign as she runs her fingers through her lustrous mane. The campaign marks Cheryl’s first time in the spotlight in over two months
The singer looks typically flawless as she lets her glossy locks do the talking, sporting only a neutral make-up look and a simple white sweater.
The shot marks the first time this year that Cheryl has placed herself in the spotlight, with the former X Factor judge even remaining quiet on social media, last posting on Christmas Eve.
Since welcoming her first child, a little boy named Bear, with boyfriend Liam Payne in March, Cheryl has been keeping a relatively low profile in order to concentrate on motherhood.
In good company! Cheryl celebrates the franchise alongside the likes of model Neelam Gill [pictured], singer Dougie Poynter and YouTube star Emily Canham
However, she briefly returned to work in August to shoot her L’Oreal make-up campaign, before appearing on the judges’ house segment of The X Factor in October.
The new campaign aims to explore and celebrate the complicated and emotional relationship with our hair.
While Cheryl has been keeping out of the spotlight, her beau Liam has gushed countless times about her venture into motherhood, recently enthusing that his son has ‘the best mum in the world’.
From strength to strength! Cheryl launched her first make-up line with the brand last year
Speaking about his busy schedule at the BRIT Awards 2018 nominations on Saturday, he enthused: ‘I’m technically Superman at this stage. No. it’s difficult, I’ll be serious with you it is difficult so I do miss my son from time-to-time when I’m away.
‘But I know he’s got the best mum in the world and Cheryl is on my mind as well and she’s absolutely amazing.
‘So you cope as well as you can.’
Doting boyfriend: While Cheryl has been keeping out of the spotlight, her beau Liam has gushed countless times about her venture into motherhood, recently enthusing that his son has ‘the best mum in the world’